Friday, November 22, 2019

Carrefours Exit from Japan Case Study Example | Topics and Well Written Essays - 500 words

Carrefours Exit from Japan - Case Study Example It is evidently clear from the discussion that one of Carrefour's criteria for entering a new market is that small-scale rationalization and reorganization were not in effect and that large-scale chain supermarkets were absent from the market. However, at the time of entry, Japan already had large-scale special discount stores for clothing, electrical appliances or furniture. With strong competitors in the market, it would have been difficult for Carrefour to establish a strong entry presence. When Carrefour entered the Japanese market, the real estate prices were high. Carrefour's global store strategy of obtaining a large amount of floor space at a low price to provide wider space, free parking and one-stop shopping options for its customers did not meet its objective. Another Carrefour marketing criteria were to offer fresh products at very low prices and with high-value additions and an array of choices. After entering the market, the company followed its basic strategy of purcha sing directly from the producers to keep buying costs low. However, the concept of "Everyday Low Prices" was not feasible in Japan as the customers were accustomed to frequent shopping and buying goods in smaller quantities to because of space restraints at home. Also, the Japanese were also very quality and fashion conscious and low pricing products did not convey that message.

Wednesday, November 20, 2019

Education. Business degree Research Paper Example | Topics and Well Written Essays - 2500 words

Education. Business degree - Research Paper Example Furthermore, the primary goal of education is to enable one make wise decisions through facilitating and boosting the reasoning of an individual. Moreover, in the current dynamic world education has been used as a tool of earning a living. On a similar theme, education has enabled individuals to specialise in the various diverse fields available in the market for example individuals who specialise in medicine are able to treat people and in turn have been able to earn revenue that serves to improve the living standards. On the other hand, another essential goal that education is purposed to serve is to improve the lives of individuals. Apparently, education has been able to facilitate further research in various fields for instance agriculture which has consequently, led to increase in food production while simultaneously observing quality standards of the yields. On that note, in the field of business education has served to improve the quality of service delivery through the innova tion of machines which improve the efficiency of the work. Furthermore, through education we are able to acknowledge the various business strategies and evaluate on the most appropriate one to employ in the various diverse businesses having different requirements. Moreover, education has also provided a means in which business structures can be comprehensively studied in a bid to expand the various business activities that exist in this dynamic world that is characterised with rapidly changing environment. However, in this paper we focus mainly on the higher education in the field of business. In addition to that, we are going to highlight some of the ways one can acquire a business degree, its advantages and its application to the current business endeavours. First and foremost, a business degree can acquire in a number of ways depending on the specific user needs. On a similar theme, the choice of the manner of study may vary with a number of factors, for instance the issue of geo graphical location of the individual with respect to the institution of learning. On that note, individuals who live far from the educational institution may consider studying online as way of acquiring a business degree. In addition to that, individuals who use this form of studying employ the use of computers; internet to acquire the required educational material for example books and other relevant literature and study online. On the contrary, another important factor that influences the manner in which one can acquire a business degree is the occupation of an individual. Apparently, individuals who have hectic schedules during the day may consider part time schooling as opposed full time since it may not interfere with the daily activities of an individual. In addition to that, this mode of studying entails evening classes and may take a longer period to acquire a business degree as compared to the full time mode of studying since in full time studying, an individual is subjecte d to longer studying hours as compared to the part time mode who may at time study during the weekends only. On the contrary, the duration of acquiring a business degree may vary depending on a number of factors for instance the mode of study of an individual. On the same note, individuals who use the full time mode of study may take a minimum of three years to attain a business degree. In addition to that, individuals who use the part time mode of studying may require a minimum of four to five years in order to achieve this important business degree. However, individuals using this form of studying may in other cases take longer to acquire this degree since some may decide to defer their studies in a bid to

Monday, November 18, 2019

Film analysis Movie Review Example | Topics and Well Written Essays - 1000 words

Film analysis - Movie Review Example Sideways and How This Movie Demonstrates the Social Psychological Principle of Social Perception Social perception is a social psychological principle, and this is how we understand others. This includes the kinds of impression that we have of others, and includes how we read people, deciding why people act as they do, and how we view our social world. Impressions is a part of this, and this is how people read others. In this case, there is a scene where Miles clearly is not reading Maya very well. He assumed that she was not interested in him, and he also assumed that she was married, neither of which was true. This might be attributed to a negative schema that Miles has created for himself – he has assumed that any woman, especially an attractive woman, would not be interested in him, because he sees himself as a failure. His schema may come from the fact that he was left by his wife, and his wife was set to marry a more successful man. Therefore, Miles assumes that, in a so cial situation involving a woman, a woman will not be interested in him, because his set schema would tell him that this is true. ... Miles soon knew that she was not married, therefore she could be interested in him, and she invited him out, and got close to him, and wanted him to kiss her, yet he did not. He would accept information that would fit into his schema, which was that she was not interested in him, and would reject information that would not fit into his schema, which would be her actions showing that she was interested in him. Therefore, if there was anything that Maya did which could possibly be interpreted that she was not interested in him, then Miles would take that small action and use it to confirm his schema. The opposite would be true for any actions that showed that she was interested in him. When Maya did finally dump him, because he did not tell her about Jack’s engagement, this was confirmation that his original schema was correct, as this assimilated into his world view. However, by the end of the film, there was evidence that Miles have finally rejected his schema, as she called h im and he immediately drove up to go to her house. Miles had finally rejected his own schema long enough to find love with Maya. Jack, on the other hand, appears to have an opposite schema regarding women. He has organized cognitions regarding the behavior of women, and women apparently have fallen all over him in the past, probably because of his status as an actor. Therefore, Jack has confidence in his abilities to find a woman to have sex with, because woman have traditionally been easy for him. This is indeed the way it happens, as Steph fell into bed with him very easily, and Steph is an attractive, intelligent woman. The waitress was the same way, although the waitress was not attractive. However, the waitress fawned

Saturday, November 16, 2019

Calculations of the Spin Structure of Trimer Cr3

Calculations of the Spin Structure of Trimer Cr3 Calculation of Magnetic Properties by Generalized Spin Hamiltonian and Generation  of Global Entanglement: Cr Trimer in molecule and on surface Oleg V. Stepanyuk2, Oleg V. Farberovich1 1 Raymond and Bekerly Sackler Faculty of Exact Sciences,  School of Physics and Astronomy, Tel-Aviv University, Tel-Aviv 69978, Israel 2 Max Planck Institute of Microstructure Physics, Halle, Germany Here we present the results of the first-principles calculations of the spin structure of trimer Cr3  with the use of a density-functional scheme allowing for the non-collinear spin configurations in  [1]. Using the results of these calculations we determine the Heisenberg-Dirac-Van Vleck (HDVV)  Hamiltonian with anisotropic exchange couplings parameters linking the Cr ions with predominant  spin density. The energy pattern was found from the effective HDVV Hamiltonian acting in the  restricted spin space of the Cr ions by the application of the irreducible tensor operators (ITO)   technique. Comparison of the energy pattern with that obtained with the anisotropic exchange  models conventionally used for the analysis of this system and with the results of non-collinear  spin structure calculations show that our complex investigations provides a good description of the  pattern of the spin levels and spin structures of the nanomagnetic trimer Cr3. The results are   discussed in the view of a general problem of spin frustration related to the orbital degeneracy of  the antiferromagnetic ground state.   PACS numbers: I. INTRODUCTION Information technologies provide very interesting challenges  and an extremely wide playground in which scientists  working in materials science, chemistry, physics and  nano-fabrication technologies may find stimuli for novel  ideas. Curiously, the nanometre scale is the molecular  scale. So we may wonder whether, how or simply which  functional molecules can be regarded in some ways as  possible components of nanodevices. The goal is ambitious: it is not just a matter to store information in a 3dmetal  trimer on a non-magnetic substrate, but we may  think to process information with a trimer and then to  communicate information at the supramolecules containg  from magnetic 3d-metal trimer on a surface. Spins are alternative complementary to charges as degrees  of freedom to encode information. Recent examples,  like for instance the discovery and application of Giant  magnetoresistance in Spintronics, have demonstrated  the efficient use of spins for information technologies. Moreover, spins are intrinsically quantum entities and  they have therefore been widely investigated in the field  of quantum-information processing. Molecular nanomagnets  are real examples of finite spin chains (1D) or clusters  (0D), and therefore they constitute a new benchmark  for testing models of interacting quantum objects. New physics of molecular magnets feeds hopes of certain  prospective applications, and such hopes pose the  problem of understanding, improving, or predicting desirable  characteristics of these materials. The applications  which come into discussion are, for instance, magnetic  storage (one molecule would store one bit, with  much higher information storage density than accessible  with microdomains of present-day storage media or magnetic  nanoparticles of next future). In order to exploit  the quantum features for information processing, molecular  spin clusters have to fulfil some basic requirements. Magnetic transition metal nanostructures on nonmagnetic  substrates have attracted recently large attention  due to their novel and unusual magnetic properties[2,3]. The supported clusters experience both the  reduction of the local coordination number, as in free  clusters, as well as the interactions with the electronic  degrees of freedom of the substrate, as in embedded clusters.   The complex magnetic behavior is usually associated  with the competition of several interactions, such  as interatomic exchange and bonding interactions, and  in some cases noncollinear effects, which can give rise to  several metastable states close in energy. The ground  state can therefore be easily tuned by external action  giving rise to the switching between different states. In recent years, entanglement has attracted the attention  of many physicists working in the area of quantum  mechanics [1, 2]. This is due to the ongoing research in  the area of quantum information [3]. Theoretical studies  are also important in the context of spin interactions  inside two structured reservoirs [9] such as single magnetic  molecule (SMM) and metal cluster on nonmagnetic  surface. Cr is unique among the transition-metal  adatoms, because its half-filled valence configuration  (3d54s1) yields both a large magnetic moment and strong  interatomic bonding leading to magnetic frustration. We  apply our method to Cr trimers deposited on a Au(111)  surface and the trinuclear hydroxo-bridged chromium  ammine complex [Cr3(NH3)10(OH)4]Br5  · 3H2O. Low-lying excited states of a magnetic system are generally  described in terms of a general spin-Hamiltonian. For a magnetic system with many spin sites, this phenomenological  Hamiltonian is written as a sum of pairwise  spin exchange interactions between adjacent spin  sites in molecule and surface. In the present work we study entanglement between  the spin states in the spin spectrum. In our model, a  spin state interact with a continuum of the spin structure  at interval temperature 0 – 300 K, and entanglement  properties between the spin states in spin structure are  considered. Using global entanglement as a measure of  entanglement, we derive a pair of distributions that can  be interpreted as densities of entanglement in terms of  all the eigenvalue of the spin spectrum. This distribution  can be calculated in terms of the spectrum of spin excitation  of cluster surface and supramolecule. With these  new measures of entanglement we can study in detail  entanglement between the spin modes in spin structure. The method developed here, in terms of entanglement  distributions, can also be used when considering various  types of structured reservoirs [..]. II. THE THEORETICAL APPROACH In order to give a theoretical description of magnetic  dimer we exploit the irreducible tensor operator (ITO)  technique [ITO]. Let us consider a spin cluster of arbitrary  topology formed from an arbitrary number of magnetic  sites, N, with local spins S1, S2,, SN which, in  general, can have different values. A successive spin coupling  scheme is adopted: S1 + S2 = SËÅ"2, SËÅ"2 + S3 = SËÅ"3, , SNËÅ"à ´Ã¢â€š ¬Ã¢â€š ¬Ã¢â€š ¬1 + SN = S, where ËÅ" S represents the complete set of intermediate spin  quantum numbers SËÅ"k, with k=1,2,,N-1.The eigenstates  | và ¢Ã… ¸Ã‚ © of spin-Hamiltonian will be given by linear combinations  of the basis states | ( ËÅ" S)SMà ¢Ã… ¸Ã‚ ©: | và ¢Ã… ¸Ã‚ © = ÃŽ £ (~S )SM à ¢Ã… ¸Ã‚ ¨(~S )SM | và ¢Ã… ¸Ã‚ © | (~S )SMà ¢Ã… ¸Ã‚ ©, (1) where the coefficients à ¢Ã… ¸Ã‚ ¨( ËÅ" S)SM | và ¢Ã… ¸Ã‚ © can be evaluated once  the spin-Hamiltonian of the system has been diagonalized. Since each term of spin-Hamiltonian can be rewritten  as a combination of the irreducible tensor operators  technique[ITO].In [ITO] work focus on the main physical  interactions which determine the spin-Hamiltonian and  to rewrite them in terms of the ITO’s. The exchange  part of the spin-Hamiltonian is to introduced: Hspin = H0 + HBQ + HAS + HAN. (2) The first term H0 is the Heisenberg-Dirac Hamiltonian,  which represents the isotropic exchange interaction, HBQ  is the biquadratic exchange Hamiltonian, HAS is the antisymmetric  exchange Hamiltonian,and HAN represents  the anisotropic exchange interaction. Conventionally,  they can be expressed as follows [ITO]: H0 = −2 ÃŽ £ i;f Jif bSi bSf (3) HBQ = − ÃŽ £ i;f jif ( bSi bSf )2 (4) HAS = ÃŽ £ i;f Gif [ bSi Ãâ€" bSf ] (5) HAN = −2 ÃŽ £ i;f ÃŽ £ _ J_ if bS_ i bS_ f (6) with ÃŽ ± = x, y, z We can add to the exchange Hamiltonian  the term due to the axial single-ion anisotropy: HZF = ÃŽ £ i Di bSz(i)2 (7) where Jif and J_   if are the parameters of the isotropic and  anisotropic exchange iterations, jif are the coefficients of  the biquadratic exchange iterations,and Gif=-Gfi is the  vector of the antisymmetric exchange. The terms of the  spin-Hamiltonian above can be written in terms of the  ITO’s. Both the Heisenberg–Dirac and biquadratic exchange  are isotropic interactions. In fact, the corresponding  Hamiltonians can be described by rank-0 tensor operators  and thus have non zero matrix elements only  with states with the same total spin quantum number  S (ΔS,ΔM=0). The representative matrix can be decomposed  into blocks depending only on the value of S  and M. All anisotropic terms are described by rank-2  tensor operators which have non zero matrix elements  between state with ΔS=0, ±1, ±2 and their matrices can  not be decomposed into blocks depending only on total  spin S in account of the S–mixing between spin states  with different S. The single-ion anisotropy can be written  in terms of rank-2 single site ITO’s [ITO]. Finally,  the antisymmetric exchange term is the sum of ITO’s of  rank-1. The ITO technique has been used to design the MAGPACK  software [ITO1], a package to calculate the energy  levels, bulk magnetic properties, and inelastic neutron  scattering spectra of high nuclearity spin clusters that  allows studying efficiently properties of nanoscopic magnets. A. Calculation of the magnetic properties Once we have the energy levels, we can evaluate different  thermodynamic properties of the system as magnetization,  magnetic susceptibility, and magnetic specific  heat. Because anisotropic interactions are not included,  the magnetic properties of the anisotropic system do not  depend on the direction of the magnetic field. For this  reason one can consider the magnetic field directed along  arbitrary axis Z of the molecular coordinate frame that  is chosen as a spin quantization axis. In this case the  energies of the system will be à Ã‚ µ_(Ms)+geÃŽ ²MsHZ, where  Ãƒ Ã‚ µ_(Ms) are the eigenvalues of the Hamiltonian containing  magnetic exchange and double exchange contributions  (index ÃŽ ¼ runs over the energy levels with given total  spin protection Ms). Then the partition function in the  presence of the external magnetic field is given by: Z(HZ) = ÃŽ £ Ms;_ exp[−à Ã‚ µ_(Ms)/kT] ÃŽ £ Ms exp[−geÃŽ ²MsHZ/kT] (8) Using this expression one can evaluate the magnetic susceptibility  Ãâ€¡ and magnetization M by standart thermodinamical  definitions: χ = ( ∂M ∂H ) H!0 (9) M(H) = NkT ∂lnZ ∂H (10) B. Entanglement in N-spin system Entanglement has gained renewed interest with the development  of quantum information science. The problem  of measuring entanglement is a vast and lively field of research  in its own. In this section we attempt to solve the  problem of measuring entanglement in the N-spin cluster  and supramolecules systems. Based on the residual  entanglement [9] (Phys. Rev. A 71, 044301 (2005)), we  present the global entanglement for a N-spin state for the  collective measures of multiparticle entanglement. This  measures introduced by Meyer andWallach[..]. The MeyerWallach  (MW) measure written in the Brennen form (G.K.Brennen,Quantum.Inf.Comp.,v.3,619 (2003)) is: Q(ψ) = 2(1 − 1 N ÃŽ £N k=1 Tr[Ï 2 k]) (11) where Ï k is the reduced density matrix for k-th qubit.   The problem of entanglement between a spin states in  N-spin systems is becoming more interesting when considering  clusters or molecules with a spectral gap in their  densities of states. For quantifying the distribution of  entanglement between the individual spin eigenvalues in  spin structure of N-spin system we use the density of entanglement. The density of entanglement ÃŽ µ(à Ã‚ µ_, à Ã‚ µ_, à Ã‚ µ)dà Ã‚ µ gives the entanglement between the spin eigenvalue à Ã‚ µ_ and spin eigenvalue à Ã‚ µ_ with in an energy interval à Ã‚ µ_ to à Ã‚ µ_ + dà Ã‚ µ_. One can show that entanglement distribution can be  written in terms of spectrum of spin exitation S(à Ã‚ µ_, à Ã‚ µ) = |c_|2 ÃŽ ´(à Ã‚ µ − à Ã‚ µ_) (12) and ÃŽ µ(à Ã‚ µ_, à Ã‚ µ_, à Ã‚ µ) = 2S(à Ã‚ µ_, à Ã‚ µ)S(à Ã‚ µ_, à Ã‚ µ) (13) where coefficient c_ = à ¢Ã… ¸Ã‚ ¨( ËÅ" S)SM | và ¢Ã… ¸Ã‚ © is eigenvector of the  spin-Hamiltonian of the cluster or supramolecule. Thus,  entanglement distributions can be derived from the excitation  spin spectrum Q(à Ã‚ µ) = 1− 2Δ2 Ï€2N ÃŽ £N _=1 |c_|2 (à Ã‚ µ − à Ã‚ µ_)2 + Δ2 ÃŽ £N _=_+1 |c_|2 (à Ã‚ µ − à Ã‚ µ_)2 + Δ2 (14) Though the very nature of entanglement is purely  quantum mechanical, we saw that it can persist for  macroscopic systems and will survive even in the thermodynamical  limit. In this section we discuss how it  behaves at finite temperature of thermal entanglement. The states in N-spin system describing a system in thermal  equilibrium states, are determined by the Generalized  spin-Hamiltonian and thermal density matrix Ï (T) = exp(−Hspin/kT) Z(HZ) (15) where Z(HZ) is the partition function of the N-spin system. The thermal entanglement is Q(à Ã‚ µ, T,HZ) = 1 − 2Δ2 Ï€2NZ(HZ)2 ÃŽ £N _=1 |c_|2 exp[−à Ã‚ µ_/kT] (à Ã‚ µ − à Ã‚ µ_)2 + Δ2 Ãâ€" (16) ÃŽ £N _=_+1 |c_|2 exp[−à Ã‚ µ_/kT] (à Ã‚ µ − à Ã‚ µ_)2 + Δ2 The demonstration of quantum entanglement, however,  can also be directly derived from experiments, without  requiring knowledge of the system state. This can be  done by using specific operators–the so-called entanglement  witnesses–whose expectation value is always positive  if the state Ï  is factorizable. It is quite remarkable  that some of these entanglement witnesses coincide  with well-known magnetic observables, such as energy  or magnetic susceptibility χ = dM/dB. In particular,  the magnetic susceptibility of N spins s, averaged over  three orthogonal spatial directions, is always larger than  a threshold value if their equilibrium state Ï  is factorizable: ÃŽ £ g χg > Ns/kBT [EW]. This should not be surprising,  since magnetic susceptibility is proportional to  the variance of the magnetization, and thus it may actually  quantify spin.spin correlation. The advantage in  the use of this criterion consists in the fact that it does  not require knowledge of the system Hamiltonian, provided  that this commutes with the Zeeman terms corresponding  to the three orthogonal orientations of the  magnetic field ÃŽ ± = x, y, z. As already mentioned, in  the case of the Cr3 trimer, the effective Hamiltonian includes,  besides the dominant Heisenberg interaction J ∠¼118 meV , smaller anisotropic terms G ∠¼ 1.1 meV and  D ∠¼ 0.18 meV , due to which the above commutation relations  are not fulfilled. This might, in principle, result in  differences between the magnetic susceptibility and the  entanglement witness WE (see Fig.). Apparently, the  difference is quite essential and therefore it is necessary to use a formula for global entanglement Q(ψ) in N-spin  system. 4 10−1 100 101 102 103 0 0.005 0.01 0.015 0.02 0.025 0.03 0.035 0.04 0.045 The calculated difference à ¯Ã¢â‚¬Å¡Ã‚ ½EW(T)−EWa(T)à ¯Ã¢â‚¬Å¡Ã‚ ½/EW(T)for Cr3 isosceles trimer T(K) à ¯Ã¢â‚¬Å¡Ã‚ ½EW(T)−EWa(T)à ¯Ã¢â‚¬Å¡Ã‚ ½/EW(T) FIG. 1: (Color online) The calculated difference j EW(T) à ´Ã¢â€š ¬Ã¢â€š ¬Ã¢â€š ¬ EWa(T) j =EW(T) for Cr3 isosceles trimer 0 100 200 300 400 0 2 4 6 0 0.2 0.4 0.6 0.8 1 1.2 Angle(Degrees) The calculated M(H) for Cr3 isosceles trimer H(T) M(à ¯Ã†â€™Ã‚ ¬B) FIG. 2: (Color online)Magnetization M(H) of the Cr3  isoscales trimer on metal surface as a function of angles from 0 to 360 degree C. Thermal global entanglement in static magnetic _eld 5 0 50 100 150 200 250 300 350 400 0 0.05 0.1 0.15 0.2 0.25 The calculated variation of M(H) vs angle (magnetization switching) Angle(Degrees) M(à ¯Ã†â€™Ã‚ ¬B) 0.1Ts 0.2Ts 0.5Ts 1.0Ts FIG. 3: (Color online)The calculated variation of M(H) vs  angle (magnetization switching) for Cr3 isoscales trimer   FIG. 4: (Color online)The calculated density of global entanglement  vs temperature and energy for Cr3 isoscales trimer 6 0 100 200 300 400 0 2 4 6 0 0.5 1 1.5 2 2.5 Angle(Degrees) The calculated M(H) for Cr3 molecular magnet H(T) M(à ¯Ã†â€™Ã‚ ¬B) FIG. 5: (Color online)Magnetization M(H) of the Cr3 molecular  magnet as a function of angles from 0 to 360 degree 0 50 100 150 200 250 300 350 400 0 0.05 0.1 0.15 0.2 0.25 0.3 0.35 0.4 0.45 0.5 The calculated variation of M(H) vs angle (magnetization switching) Angle(Degrees) M(à ¯Ã†â€™Ã‚ ¬B) 0.1Ts 0.2Ts 0.5Ts 1.0Ts FIG. 6: (Color online)The calculated variation of M(H) vs  angle (magnetization switching) for Cr3 molecular magnet 7 FIG. 7: (Color online)The calculated density of global entanglement  vs temperature and energy for Cr3 molecular magnet  FIG. 8: (Color online)The calculated entanglement for the  Cr3 isoscales trimer as a function of temperature and the  magnitude of the magnetic field Hpar. 8 FIG. 9: (Color online)The calculated entanglement for the  Cr3 isoscales trimer as a function of temperature and the  magnitude of the magnetic field Hper. FIG. 10: (Color online)The calculated entanglement for the  Cr3 isoscales trimer as a function of temperature and the magnitude  of the magnetic field Hav. 9 FIG. 11: (Color online)The calculated entanglement for the  Cr3 molecular magnet as a function of temperature and the  magnitude of the magnetic field Hav.

Wednesday, November 13, 2019

Explore proposals of marriage and the representation of married women in Pride and Prejudice :: essays research papers

Explore proposals of marriage and the representation of married women in Pride and Prejudice   Ã‚  Ã‚  Ã‚  Ã‚  Marriage is the ultimate goal in Jane Austen's Pride and Prejudice. The book begins with the quote 'It is a truth universally acknowledged, that a single man in possession of a good fortune, must be in want of a wife', and this sets the tone for all the events that are to follow. It manages to present a miniature version of all that happens over the course of the novel, the entire plot of which is basically concerned with the pursuit of advantageous marriage by both male and female characters. The obsession with socially beneficial marriage in nineteenth-century English society manifests itself here, for although she points out that a single man 'must be in want of a wife,' Austen reveals that the reverse might be more accurate, as almost all of the unmarried female characters are virtually desperate for marriage.   Ã‚  Ã‚  Ã‚  Ã‚  Married women are represented as foolish, for example Mrs Bennet and Charlotte Lucas/Collins. Mrs Bennet is very much a one-dimensional character, and this might be because she is already married, and her story is therefore of no real interest to Austen, so she does not spend time developing Mrs Bennet as a fully rounded character. However, she does manage to show Mrs. Bennet as a frustratingly irritating character, as she is both noisy and absurd, and her single-minded obsession with seeing her daughters married to rich and eligible bachelors becomes tiresome early on in the novel. More irritatingly, her pursuit of her daughters' well being is usually her undoing, as her attempts tend to fail, due to her lack of social graces, which separate her from the class of men she wishes for her daughters. She shows how utterly preoccupied with marrying her daughters off, regardless of their happiness, in the way that she is pleased with Lydia's marriage to Wickham. It is painfully obvious that Lydia will soon become disillusioned with her hasty marriage, but Mrs Bennet still sees it as 'delightful indeed' 9169). It is very likely that Austen's use of Mrs Bennet's character is only a deliberate device to highlight the necessity of marriage for young women to avoid scandal or scorn and to ensure that they are provided for, and this explains why her character is never developed any more than necessary. Charlotte, however, is still given as much attention after her marriage as she was before, and this is probably because Austen wants to let us as the reader see how her marriage of convenience affects her.

Monday, November 11, 2019

Childhood Obesity Annotated Bib

English 100/009 Annotated bibliography- Child Obesity in America Taras, H. , Potts-Datema, W. (2005) Obesity and student performance at school. Journal of School Health, 75, 291-295. Retrieved October 4, 2005 from EBSCO (8) This Journal talks about obesity among school-aged children and academic outcomes. The authors reviewed published studies investigating obesity, school performance, and rates of student absenteeism. The book is recent (2005) so I feel that the information provided will still be the similar to today.I feel this is relevant to my research as it proves that obesity can cause problems in other important aspects of life. It also provides very satisfying facts that will back my research very well. Okie, Susan. Fed Up! : Winning the War against Childhood Obesity. Washington, D. C: Joseph Henry Press, 2005. Print. This book examines some of the factors contributing to childhood obesity, such as poor diet, lack of exercise, suburban sprawl, and TV, and provides advice on h ow parents can make positive changes. It primarily focuses on these issues within America.It covers a wide variety of topics with the main topic of obesity, which I think I will find beneficial to my research as all these factors contribute. Dalton, Sharron. Our Overweight Children: What Parents, Schools, and Communities Can Do to Control the Fatness Epidemic. Berkeley: University of California Press, 2004. Print. This book looks at what's behind the statistics and diagnoses, and considers what can be done about the major health crisis threatening American children. Dalton begins with the basics: what obesity is, what causes it, and why it matters.Integrating information from scientific and popular sources, she reviews current diet and exercise recommendations for healthy living, comparing these recommendations with everyday realities experienced by American families. I feel this book will be good for all general understanding as it starts basic and then gets more in depth. I believ e this will contribute well to my research as it covers a wide basis and focus on main points that could be causing this epidemic i. e parents. Smith, J C. Understanding Childhood Obesity.Jackson: University Press of Mississippi, 1999. Internet resource. Dr. J Clinton Smith tries to cover nearly every field of obesity research. The book deals with methods of control, the body’s physical and chemical makeup, prevention strategies, new treatments and behavior modifications and future research. Again, this will be very beneficial to my research but even more so as it focuses a lot on the psychological side of obesity, where as the others and focusing more on the food itself and the contributing factors. Hills, Andrew P, Neil A.King, and Nuala M. Byrne. Children, Obesity and Exercise: Prevention, Treatment, and Management of Childhood and Adolescent Obesity. London: Routledge, 2007. Print. This book covers 3 major topics of obesity: the prevention, treatment and the management . Even though this not specifically for American children, I feel that it will still be beneficial as obesity is a global epidemic. I believe this will be a good aspect for my research as it covers how obesity in children can be prevented and I feel this is what America needs to know.

Saturday, November 9, 2019

9 Types Of Blog Posts That Will Boost Traffic

9 Types Of Blog Posts That Will Boost Traffic You work hard on  every blog post. Word by word, line by line to make your blog posts perfect. You even attach shareable images, break them into digestible paragraphs, and do the best outreach marketing process you can do. But still, sometimes they  just dont deliver the traffic, shares, and leads you were hoping for. Its simply because your audience doesnt like the blog posts  youre publishing. The solution to  this problem is also simple- just publish the content your audience wants.  You need something that can not only save you time but can also guarantee results. Its time for you to identify the types of blog posts  that will give you results.  The content that gave your competitors an edge over you. The content that made a common person a huge  influencer in  your niche. Lets explore  these winning types of blog posts that the big marketing influencers are rocking right now that have helped them get  huge followings and grow their businesses. 1. Publish  Long List Posts To Get More  Backlinks No arguments. List posts are the best. And no, I’m not talking about only list posts; I’m talking about LONG list posts. These guys  are the ones that: Attract audience attention by their obscure number. Show your expertise. Are immensely actionable  for your audience as they read your content. Are super informative. Are easy to read and scan for the  big takeaways. Not to mention, list posts overwhelm your readers. A lot of folks may  need to read these  posts a few times just to learn all of the information you have to provide. In fact, there's a huge market of read-it-later apps like Pocket and Instapaper  because of long posts like these. Without any hesitation, I’ll admit that I still visit Jon Morrow’s list of 317 power words. I’m that dull. ;) Copyblogger- one of the most influential  content marketing blogs- has so many list posts among its popular posts. And they're still regularly publishing them. Here's a headline from Copyblogger. Just take a look at how many shares this long list post is pulling in. Look at Brian Dean, founder of Backlinko, who attracted lots of eye balls through his 9th post called 200 search engine ranking factors. And according to Brian, this post still brings him 10,000–15,000 visitors per month, even months after he initially published the thing. Not to mention, the post ranks #2 for term â€Å"ranking factor†, which is bound to keep that traffic flowing in. Here's how to write a long list post: Find your big idea. Write down as many points as you can. Refine your list to the most important points. Write an emotional headline involving the number (usually odd numbers perform the best). Make it little longer  than any other post you've seen on your idea. Include lots of images and   buttons to entice social shares. Include bonus takeaways in a content upgrade to turn your traffic into subscribers. But, while doing so, make sure not to dilute its quality. For example, Jimmy Daly, editor of Vero Blog, compiled a massive list of 500 tips for this post. But, he preferred quality over quantity and refined the list to 20.  And, the results? That post resulted in getting 300+ links and 2,500+ shares in less than 30 days. Pro Tip: Consider groupings in your  list posts with proper subheads. It makes your readers curious to  keep them reading. Recommended Reading: The ‘Skyscraper Technique’ May Actually Improve Your Content Marketing How To Get People To â€Å"Read† Your Blog With Scannable Content 2. Write Research-Backed, Data-Driven Posts To Grow Your Traffic Want to position yourself as an expert? Research can establish you as an authority. Peep Laja, founder of ConversionXL, is one of the best CROs (Conversion Rate Optimizer) out there.  You know why? The guy  positioned himself as an expert with  evidence and data-backed content. So instead of saying â€Å"simple websites are better†, he includes evidence and says: In a study by Google in August of 2012, researchers found that not only will users judge websites as beautiful or not within 1/50th – 1/20th of a second, but also that â€Å"visually complex† websites are consistently rated as less beautiful than their simpler counterparts. Here’s one more example; look at the image below: Looks familiar, right? Indeed, it is. Because Buzzsumo wrote a grand research post  on OkDork. And, after that, it went viral. More importantly, it received 2,228 links. That's kind of a big deal. I know you must be thinking that this kind of research would take months to conduct. Look, I didn’t tell you that yours  should be as huge as that example. Instead, it can be a result of a simple test. Here’s an example: Alex, the founder of Groove, wrote a guest post for the Buffer blog. In this post, he shared a result of simple test:  power of story in your blog. And that simple test got 10,000 shares from social media. Or as Alex puts it in his words: Within an hour of the post being published, we had 1,000 new unique visitors. That soon turned into 5,000, and then 10,000, and before long, 20,000. Not to mention, also wrote a guest post for OkDork sharing their headline report. That post was one of several they wrote to understand their audience's interests in writing better headlines. After that was super successful, they repurposed  that same data to build their headline analyzer, which has now contributed 292,995 pageviews and 16,191 new email subscribers. Kudos :-) So how can you write research-backed, data-driven types of blog posts? Find a  helpful, big idea on  something that is never covered. Or you could take Brian Dean's advice and apply the skyscraper technique to your content to outdo anyone else who's already published something similar. Determine how you'll gather the data you need in your post to make it factual and super  actionable. Show why it's important to your  audience. Add relevant images, graphs, and charts to prove your points. Add your viewpoint to every research point. This is usually where you can include actionable guidance. Lead your post to a strong call-to-action. 3.  Share Your Success To  Turn Traffic Into Profit There’s a trend these days. People are publishing posts that share  their success. And of course, these posts go viral within just weeks of publishing.  I mean who wouldn't like to read: How We Got 37 Million Hits In 3 Days People go nuts when they see posts like these.  Another reason that success-sharing posts posts  work is because like case studies, they also have a story that  their audience can relate to, and they follow a step-by-step approach to solve the problem. Here's an interesting example... Alex, founder of Groove, knew that these types of blog posts were  becoming some of their hits. But like many others, he had no story  to share with his audience. And as Alex himself put it in his own words: We didn’t have Ten Tips for Building a Successful Business or A Guide To Making Millions; because, we hadn’t lived those stories yet. ...but  he didn’t give up. He noticed the gap and started sharing his ongoing journey to $100,000 in monthly  revenue. After that, the blog took off. It became one of the must-read blogs for startups. And it didn't stop there- the blog helped him grab endorsements from big influencers like Hiten Shah and Andrew Warner. And now the company's monthly revenue is $186,000. Takeaway: When it comes to marketing, there is nothing like a rule. Try to break every rule and frame your own. Do this yourself: Brainstorm how you're solving some of your own biggest challenges. Connect the dots between your own challenges and the problems your audience faces every day. Write an open, honest, and transparent post about how you're overcoming that challenge to reach your goals. If that post is successful, consider doing what Groove did and dedicate an entire blog to posts on those topics. Break every rule and frame your own.4. Share New Methods  To Coin New Terms And Stand Out In Search Results Your audience is always looking for new ways to solve their problems. They don’t want to follow the same track because it’s just not giving them success anymore. You need to give them something new that  can solve their problem- a method that's  working for you, has already solved your problem, and something different that no one has covered before. Give your audience new method posts to build your authority. #bloggingUnlike success-sharing posts, these types of blog posts will help your audience solve a problem with your new approach. So yes, they work wonders if done properly. Look at  Noah Kagan’s Quant based marketing  as an example. It was a new concept for startups because before it, there was only â€Å"hope-based marketing†. So, it made his post stand out. After that, Noah wrote many posts explaining the concept more deeply. And, who can forget Brain Dean’s skyscraper technique- it was the only technique that  guaranteed you results. No doubt, that's why this post is the most popular post on his entire site. Also, before 2010, â€Å"Growth Hacker† was not even a term, but after Sean Ellis coined it in one of his blog posts with the help of Hiten Shah and Patrick Vlaskovits, it's now a highly reputable position. After that, Andrew Chen introduced it to a much wider audience, calling growth hacker  the new VP of marketing. These types of blog posts are great  because: They make you look authoritative with innovative ideas. You have your own keyword that will rank you #1 in search results. They tend to go viral on social media. So how can you  write a new method post? Find your unique angle that  you used to solve a problem- like  how  Bryan Harris found a new way to drive traffic using his poster boy method. Convert it into a step-by-step solution. Name it something descriptive of what it is, but no one has used before. Think of metaphors. Tell your readers why it's important for them. Share your unique solution with an influencer who can  help you promote it. 5. Include  Infographics In Your Posts To Get More Shares Infographics get the most social shares of any blog post type. Not only do they get traffic,  they also bring you a lot of inbound links. In fact, KISSmetrics got 41,142 links from 3,741 unique domains by publishing 47 infographics within one year. Pretty cool, right? Meet Mike. Mike runs a New York-based SEO Agency. One of his clients, FCE pest control, wanted more traffic. So, they approached Mike. But, there was a problem:  Pest control. I mean, how boring of a niche is that!?  And, who’s going to read a pest control blog? But, Mike didn’t give up. Instead, he rolled up his sleeves and made a fascinating infographic. And the results speak for themselves... That infographic got 1,117 social shares, 12 backlinks, and 15% more traffic within two weeks! So you're sold on infographics, but don't have  a  budget to hire a designer? Don't worry, you can do it yourself using tools like Canva, Easel.ly, and  Infogr.am. Recommended Reading:  How To Design The Best Blog Graphics With Free Tools And Design Theory To maximize your social shares and traffic, make sure to follow these tips: Remember the main message you're communicating  as you choose your typography, colors, and layout. Just like a good blog post starts with a blog outline, plan what you want to visualize in your infographic to provide factual and actionable information. Find the big ideas in your infographic, and figure out how you'll draw attention to specific elements. Remove the clutter to provide focus. Practice the five  fundamentals of good design: consistency, repetition, alignment, hierarchy, and proximity. Email it to the influencers in your niche, and distribute it to infographic sites like Visual.ly. Pro Tip: Add an "embed this infographic on your site" box  below your infographic. Unquestionably, it's one of  the best ways to promote your infographic and get a handful of high quality links. You can use this embed code generator to do this really quickly. Recommended Reading: How To Make The Best Blog Graphics (For Non-Designers) How To Plan A Content Creation Process Your Small Business Can Actually Achieve 6. Gather Expert Advice  For Round-Up Posts To Steal  Their Audience When I was starting out, I was  getting the same advice over and over again: Interview a big name  in your niche. It will  give you a lot of visitors and subscribers. But, you know what, no influencer wanted to  interview with me. Because I was nobody to them. They weren't getting any value out of it. Yet, there’s also another thing that gives you exposure like interviews: It’s called expert  round-up posts. And the best part?  Lots of  influencers want to join in  because they also want to see their name alongside other experts.  And so, doing expert round-up posts is easier than an interview. In fact, it can give you a lot more visitors as compared to an interview.  Why? Because in  these posts  there’s a big number of influencers involved, and  so, there’s also a  big number of audiences involved. Publishing expert round-up posts  gives you huge wins like this: Just check out those social shares! And if you want to push it further, you have to put in some extra effort and convert it into a  monster roundup like the Ahrefs team published. How to rock these types of blog posts, you ask? Find your keyword around which you want to publish your post. This idea must be interesting both to your blog audience and to your experts. Make your list of experts. If you want to feature 30 experts, make a list of 60 experts.  You can find these people  by searching for your keyword and reading the posts other influencers have already published on related topics. Start approaching them one by one from less to more popular. Once you get a couple big names committed, you can name drop to entice other experts to join in. Once you receive an expert's response, refine down the list. Publish your post  and ask  the experts to share it with their audience. Recommended Reading:  9 Ways To Reclaim Your Breakthrough Content Ideas From Old Posts 7. Pitch Guest Posts To  Build  Your Email List When you’re starting a blog, you have no connections, no followers, and no subscribers. So, you may not  get many visitors for your blog posts. And I can feel the pain because I’m also suffering from this one. But, this is the time that you should not write on your blog and instead publish for others. Established blogs  have their audience, and you just need to promote your blog in front of them. Indeed, this is the reason I’m writing for the Blog! In fact, Buffer  built their empire of 100,000 subscribers by posting 150 guest posts (I know it’s huge) in nine months. Also, look at Jon Morrow, founder of Boost Blog Traffic. He built a waiting list of 12,500 customers even before writing a single post on his own blog. Even some smart marketers like Neil Patel  are  publishing two guest posts per week  after having a massive list of customers- and that’s not just for audience, but he also does so to look authoritative. And the list is countless. Guest posts have  a lot of potential and can be a cornerstone in building your blog's audience. Writing a  guest post is a big deal, right? So here's how  you can guest post successfully: Identify the blog to guest post on that is a good fit for what you generally want to talk about and their audience will really care about. Research  all the posts that are popular on  that site. Find your main idea around the popular posts on that site. Pitch your best three  ideas and also write a small summary of why they'll be successful. If your idea is accepted, start writing your post, otherwise rinse and repeat the process. Write your post using the writing style that blog prefers. Create a bonus and landing page for the blog's audience to lure them to your own website and convert them into subscribers. Finally, leave the link in your author byline. Recommended Reading: How To Cold Pitch Your Next Guest Blogging Opportunity 25 Lessons From Guest Blogging For The Top Blogs In The World 8.  Cover Case Studies In Your Niche To Build Your Credibility As a reader, I love case studies because they contain a story I can relate to. They contain a person who was having the same problem as  me. And, they make me feel like I am the one for whom the post is written. In fact, case studies work like this because they  build brand credibility. I mean, just look at the  LeadPages Blog- every 2nd or 3rd post is a case study. And, the interesting thing is they even have  a link you can click to get featured on their blog. Monthly1k  is  Appsumo's email course  that  features four case studies on their landing page. The course helps Appsumo's prospects overcome their problems. And so, Appsumo features them on their homepage to grab more customers. So, if you ever get an email like this: Make the most of  it! Create a monster post covering the whole story like Ramsay did. Follow these tips to write an awesome case study: Research  case studies from top blogs in your niche. Make a list of all the questions your prospects are asking. Start your post with the main problem. Show the familiar pain your audience is suffering from. Tell a story using real people and examples. Explain the solution step-by-step with problem, solution, and outcome. Add as much information as you can add. Sprinkle proof and images all over your post. Pro Tip: Case studies have a story, they follow a detailed step-by-step approach to solving the problem, and so, they are invaluable both to reader and to writer. These are typically great for  the bottom of the marketing funnel to teach your readers why they should become your customers. 9. Repurpose, Republish, And Reinvent Old Posts To Get Even More Traffic As time passes, every post grows old and they don't  benefit your blog as they used to. But, that's not the result you wanted, right? You want to use them again, and you still want to get the same benefit they used to give. This is where your Medium blog comes in- you can use it to republish your post in front of a brand new audience. And that gives you great exposure. Look at Unbounce who got an  extra  144 views by reposting  an old post on Medium. Similarly, Buffer built a publication in Medium where they regularly repurpose their old content. In fact, Buffer didn't post any new content for one  month. They just updated old content repurposed it to Medium, Slideshare, and their own blog.  And the results? Less than a 5% dip in traffic. Other than that, they increased LinkedIn followers, Quora views, video views, and Slideshare followers. Sounds pretty good, doesn't it? Another way for reusing old content is to repost it  on Medium while adding  a content upgrade at the bottom like this one: Recommended Reading:  How To Use Content Syndication To Boost Your Subscribers In No Time But what if you're just starting out, or if you don't have any blog posts to repurpose? Repurpose someone else's content. Seriously, look at this: Brian Dean  found  lots of  ranking factors posts that  actually only  contained  110–120 of Google's  200 ranking factors. So  he found his golden opportunity to write better content than anyone else and finally published a complete post on the topic himself covering every factor. And, as Brian recalls himself: When I saw that articles that  didn’t even list all 200 ranking factors  generated links like this, I realized  that I had a golden opportunity sitting in my lap. It took 10 gallons of coffee and 20 hours of sitting in front of my laptop (don’t worry, I took bathroom breaks) †¦ †¦but in the end, I had something that was clearly better than anything else out there. And let's not  forget the results he got after that: The shares alone on this post prove its success, though Brian also received tons of backlinks for his hard work. Here's how to implement this type of blog post: Find an old piece of content that has already worked worked well. Maybe it got lots of pageviews, social shares, or comments- you decide. Republish  it on Medium, LinkedIn Publisher, Business2Community, or BizSugar- it all depends on your niche. If you're republishing on Medium, try to submit it to a  Medium publication that has already built their reputation. Repurpose your post into new formats an post it in YouTube, SlideShare, Quora, LinkedIn, and Pinterest.  Embed your bonus material in the original blog post. Don't forget to add more value and make it more visually appealing. Recommended Reading: 50+ Places To Repurpose Your Content: The Ultimate Guide How To Unlock Quality Content From Your Low-Performing Posts How to Republish, Repurpose and Reinvent Your Content Using LinkedIn Publisher Bonus Tip: What You Do After You Create Content Is What Truly Counts What you do after you create content is what truly counts  @garyvee Gary Vaynerchuk  said that about content marketing. No doubt, every word of it is true- because content marketing is all about reaching to your customers. You can't just wait for your audience to find your content, you need to put it in front of their eyes. You need to reach out to them. And by far, the best way to do this is by using these methods: Include  a post-specific bonus. Contact everyone mentioned in your post through outreach marketing. Get featured in weekly content round-ups. Share your blog post on social media and with your email list. Recommended Reading: How To Develop An Effective Content Marketing Promotion Strategy 23 Ways To Get Even More Traffic From Your Most Popular Content Now It's Your Turn Now I want to hear from you... What do you think about these types of blog posts? Have you ever written a blog post that  opened floodgates of traffic for you? What type of blog post  was that? Let me know in the comments section below. And don't forget to grab your free marketing bundle from my blog which contains checklists, guides, and email templates to help you promote your post and get more traffic and subscribers. Grab your free marketing bundle here.